B R A N D   E T H O S

We are a menswear label that is ultra graphic, contemporary & sophisticated, with a dash of quirk.
Son of a noble is synonymous for SNOB. We believe that each one of us have a snob in us and we have
a comic lens to something that has been so far associated with someone uptight. 

We are full of our selves and we design for the generation whose taste in a particular area are superior
to those of others. We are for the super heroes who know the best from the not so best. We believe that
every negative has a positive and we are here to show the brighter side of being a snob.

We design affordable luxury for everyone to have a bite at it. Don’t be afraid of being a snob Stand up
to it and smile wicked !



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